DMY
Award: Shortlist
Shortlist / Branding / Micro Enterprise / Brand Refresh / 2023
DUMMY has been discovering and supporting visionary music artists for 15 years as a record label, magazine, apparel range, live events, distribution, and a self-publishing platform. As DUMMY developed, it became clear there was a need for one consistent brand, which evolved into DMY. In everything it does, DMY essentially turns up the volume on artists – an idea that sits at the heart of the new logo. This is visualised by expanding the letterforms to the edge of legibility, creating a constantly evolving logo that fits the needs of the artist or asset in question.
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