The Sound Of TikTok
Award: Shortlist
Shortlist / Branding / Sonic Branding / 2023
MassiveMusic created an audio strategy that is simple, timeless, and globally accessible in order to future-proof TikTok’s brand. The Sound of TikTok is an embodiment of community-driven entertainment and creative democracy. The creative democracy concept has been designed with community at the core, and is aimed at providing an opportunity for creators to not only embrace the sonic identity but also to play with and remix it. This includes an easily replicable onomatopoeic sonic logo, as well as remixable sonic stickers available for the community to use on TikTok’s sound library.