Every Climate-Friendly Decision Counts
Award: Shortlist
Shortlist / Impact / Climate Solution / 2023
The climate and energy crisis are top concerns among Germans. People want to act, but feel overwhelmed. Millions of people use Google Search and Maps every day, where individual actions at scale can amount to something bigger. Google introduced new features like eco-friendly routes and emission comparison to make the climate-friendly choice an easy choice. In the campaign Every Decision Counts, Google showcased the features to 60 million people. The response was overwhelmingly positive, with press, TV, creators and NGOs talking about how these features help to save CO2, energy, and money.
