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Award: Shortlist

Shortlist / Media / Social / 2023

Any gamer would agree that the food in video games looks just like the food at McDonald’s. Staking its claim on all gaming food, McDonald’s collaborated with the biggest gaming influencers in the Philippines to invite gamers to take screenshots of virtual food, brand them #ThisIsMcDonalds, and redeem McDelivery coupons in real life. While other brands negotiated with one publisher at a time, this cross-gaming hunt effectively tagged McDonald’s food in over 350 different gaming titles, boosting not only brand engagement but also McDelivery sales.

Credits

Lead

Client

Brand

  • McDonald's

Advertising Agency

Design Agency

Production Company

Country

Agency Art Director

Agency Associate Creative Director

Agency Producer

Chief Creative Officer

Creative Director

Global Executive Creative Director

Head of Creative

  • Jason Williams

Head of Experience

Senior Copywriter

Social Media Executive

Chairman

Chief Client Officer

Client Managing Director

Client Marketing & Communications Manager

Data Analyst

Digital Strategist

Group Account Director

Head of Account Management

  • Judy Medina

Head of PR

Influencer Manager

PR Director

Senior Account Executive

Senior Analyst

Senior Brand Manager

Senior Social Media Manager

Social Media Specialist

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