Raise Your Arches
Award: Wood Pencil
Wood Pencil / Media / Integrated / 2023
Award: Shortlist
Shortlist / Sound Design & Use of Music / Existing Music
An invitation to McDonald’s is enough to lift anyone's mood. And it turns out you don't need to mention specific words to suggest a trip to McDonald's – all it takes is a knowing look. Raise Your Arches claims ownership of that knowing look by turning it into an ownable action that quickly became a social trend, spreading across 50 countries. Now, whenever anyone raises their eyebrows, it can mean only one thing: fancy a McDonald’s?