Gun Survivor Reviews
Award: Wood Pencil
Wood Pencil / Digital / Use of Micro-Talent & Influencers / 2023
The online gun community registers billions of views every year. In the US, 45,000 people die every year from gun-related injuries, creating a need for higher online gun safety standards and greater accountability from gun content creators. Guns Down America created gun reviews told by people who understand a gun’s capacity to inflict death and destruction better than anyone: gun violence survivors. Survivors reviewed the exact gun that almost took their life, describing technical specs and capabilities in the style of popular online gun reviews.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.