Data Auction
Award: Shortlist
Shortlist / Production Design / Short Form / 2023
Data Auction is a whimsical, bizarre, thrilling, and ultimately informative campaign, which is designed to reassert iPhone's stance on privacy by shining a light on the hidden, multibillion data industry that continues to profit off the sale of the world’s personal data. With so much of the world's personal information being bought and sold in real-time without us even realising it, Data Auction reveals how these prying eyes can know more about you than you do and how, with a simple tap, iPhone helps you take back control.