Mercado Livre - Files of Freedom
Award: Graphite Pencil
Graphite Pencil / Media / Use of Talent & Influencers / 2023
Award: Shortlist
Shortlist / Media / Social
To mark Pride month, Mercado Livre wanted to do more than celebrate the occasion – it wanted to amplify the voices of the community. However, due to lack of opportunities, LGBTQIA+ people rarely reach the music charts. GUT turned to one of Brazil's biggest drag artists, Pabllo Vittar, to help shine a light on the new LGBTQIA+ stars hidden within her fan base. GUT created a platform where independent singers could gain visibility by collaborating with Vittar, tapping into two spaces that Gen Z loves: music and digital.
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