Run This Town
Award: Wood Pencil
Wood Pencil / Direction / Short Form / 2023
Run This Town is an 80-second spot set to Jay Z’s 2009 song of the same name. In the ad, a young girl puts on a pair of sunglasses and dances down a street in Bridgetown where Rihanna grew up. The street, formerly named Westbury New Road, was renamed Rihanna Drive in 2017, according to NJ.com. The commercial closes with the line: 'My whole life was shaped on this very road. I was just a little island girl flying kites in the cemetery … but I had big dreams.'
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