The Shuffle Ticket
Award: Shortlist
Shortlist / Commerce / Promotion / 2023
To get young people to discover new music, while showing the wide range of concerts offered by Live Nation and Luger, Forsman & Bodenfors combined two different objects – the concert ticket and the scratchcard – to create a brand new product. The Shuffle Ticket is like a scratchcard for concerts, giving access to a randomly selected live experience. Drawing inspiration from the 'shuffle' function on playlists, the ticket encourages people to step outside their comfort zone.