Have A Word
Award: White Pencil
White Pencil / Impact / Campaign Communications / 2023
Award: Graphite Pencil
Graphite Pencil / Direction / Creative Use of Budget
Have A Word highlights how misogyny can escalate to more violent acts. It puts the onus on men, challenging them to stop being a bystander and take action when they see sexist behaviour and harassment by their peers.
What did the judges have to say?
It's a simple messaging campaign advocating men to speak up and call out gender-based violence.
ElsaMarie D’Silva, Founder, Red dot foundation (safecity)
Have A Word is a refreshing solution to an age-old issue that is still embedded in modern-day society. It squarely puts the onus on men to question their own cowardice and to speak up to get their mates to shift their behaviour and their misogynist biases. It steers away from blaming women for being the instigators or being fearful victims.
Ruchi Sharma, Founder and CCO, HumanSense
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