FitChix
Wood Pencil / Media / Retail / 2023
Wood Pencil / Digital / Use of Data
To prove just how free-range the chickens are at Honest Eggs Co, VMLY&R designed the world’s first fitness tracker for a chicken. The device tracks the steps of its chickens as they roam freely around the farms. Their average daily step count is then printed on the eggs, allowing people to make an informed decision at the point-of-purchase.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.