The Undeniable Street View
Award: Graphite Pencil
Graphite Pencil / Digital Design / Digital Experiences / 2023
Award: Wood Pencil
Wood Pencil / Experiential / Community Activations
Award: Wood Pencil
Wood Pencil / Media / Direct
Award: Shortlist
Shortlist / PR / Digital & Social
Award: Shortlist
Shortlist / PR / Reactive Response
Award: Shortlist
Shortlist / Experiential / Use of Technology
UNITED24 launched The Undeniable Street View – the world’s first warzone shown in Street View and made into an interactive Street View experience. 100 kilometres of street footage was shot with the official Google Street photographer of Ukraine, filming six frontline cities under risk of attack. Footage of destroyed neighbourhoods in Kyiv, Irpin, Kharkiv, Izyum, and Sumy were used to create a site that works the same way as Google Street View – allowing anyone around the world to walk Ukraine’s streets and observe Russia’s targeting of civilian areas and infrastructure first-hand – turning every visitor into a witness.