Nanjing Red Mountain Zoological Forest Park
Award: Graphite Pencil
Graphite Pencil / Branding / SME / Logos / 2023
The logo designed for the Nanjing Red Mountain Zoological Forest Park cleverly incorporates the Chinese character '山', meaning 'mountain', and the letter 'M' from the word 'mountain', creating a harmony between Chinese and Western elements. The logo uses red as the main colour to symbolise the Red Mountain. The logo inspired further designs representing various animals, expressing the symbiotic relationship between animals and nature.
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