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Plastic Fishing Tournament

Award: Yellow Pencil

Yellow Pencil / Experiential / Community Activations / 2023

Award: Graphite Pencil

Graphite Pencil / Experiential / Responsible Activations

Award: Graphite Pencil

Graphite Pencil / Media / Events & Stunts

Corona created the first ever Plastic Fishing Tournament: a global scale-initiative where people from all over the world were invited to reel in the biggest 'catch' of plastic waste and sell it to recycling companies. The more plastic they caught, the more money they made, and the cleaner the ocean became.