The Tattoo Duo over
Award: Graphite Pencil
Graphite Pencil / Experiential / Community Activations / 2023
Award: Wood Pencil
Wood Pencil / Digital / Social
Award: Wood Pencil
Wood Pencil / PR / Digital & Social
Award: Shortlist
Shortlist / Direct / Digital
Award: Shortlist
Shortlist / Direct / Acquisition & Retention
In honour of World Tattoo Day, Duolingo, the world’s number one language learning app, offered people a unique new service: to check and correct their foreign language tattoos. For two weeks, Duolingo invited anyone with a foreign language tattoo to post a photo of their ink to social media with the #TattooDuoOver, or to email in if they were feeling shy. The people with the worst translation mistakes in their tattoos were then invited to Paris to receive a cover-up tattoo with the phrase they really wanted.
Are you credited on this winning entry?
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