Carib Brewery Christmas 2022 | The Good Samaritan | Direction

Carib Brewery's first pan-regional Christmas campaign celebrated the role that local heroes play in bringing the community together at Christmas. Good Samaritan tells the story of a local bus driver who goes to great lengths to fulfil his role as a pillar of the community at Christmas time. As the story unfolds, we see him touch the lives of everyone around him. When he returns home alone at the end of a long day, we see that the community has a special way to say thank you to their own Father Christmas.