Do Better
Award: Shortlist
Shortlist / Music Videos / Concept / 2023
Ab-Soul's music video shows the artist's burdens from the past, and the alternate realities surrounding the decision to jump. What do people see in those final moments? And how does the world look from this perspective? The video uses a non-chronological edit and flow to reflect the brain frantically reaching for any memory it can, while it can, as the concept of time completely shifts.