Founded in 2015 by Scott Keyes as a newsletter to family and friends, Scott’s Cheap Flights had grown to a team of 60, a membership of 2 million, and beyond the initial proposition of cheap flights. Scott’s Cheap Flights needed a new brand to build on its incredible growth and stand out in a market dominated by price. Powered by the idea Invite the Unexpected, SCF was rebranded to Going. The identity, which is based on the intrepid notion of being open-minded enough to spin a globe and spontaneously pick a destination, is loved by new and existing members, while adding value to the brand and boosting its reach and cultural impact.
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