Center Parcs Europe
Award: Shortlist
Shortlist / Branding / Large Enterprise / Logos / 2023
Built on the idea of 'Human Nature', the new Center Parcs brand identity includes a logo that truly reflects the brand’s role in connecting people with nature, and each other. The logo brings together three crucial elements: the Center Parcs brand name, nature, and humans. It modernises the brand to match the modernisation of the parks across Europe, and repositions Center Parcs from an option for young families to become a popular choice for all loved ones – be that friends, traditional, extended or blended families, teammates, or colleagues.
