Solar Beehive
Award: Shortlist
Shortlist / Creative Transformation / Planet / 2023
Award: Shortlist
Shortlist / Product Design / Responsible Products
Honey bees are on brink of global extinction. Especially in Korea, where around 7.8 billion honey bees disappeared last year alone. The biggest cause is the climate crisis. Honey bees, which are sensitive to temperature change, aren't able to adapt to drastically changing climates. With environmental campaigns, Hanwha, a global solar panel manufacturer, aspired to position itself as a sustainable brand and emphasise the need for solar energy. Innocean strategised the best method to show its benefits and decided to save the bees from extinction using solar panels as part of the Solar Beehive campaign.
