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Sopa de Señas

Award: Shortlist

Shortlist / Experiential / Responsible Activations / 2023

Award: Shortlist

Shortlist / PR / Single Market

Sign Soup transformed a Mexican tradition – alphabet soup – into an inclusive experience that invited Mexicans to begin learning sign language. A new special mould was created to make alphabet pasta into sign language, as part of a special edition that launched on National Sign Language Day.