Le 8 Hypnôse
Award: Shortlist
Shortlist / Packaging Design / Structural / 2023
Lancôme's Le 8 Hypnose mascara is an icon of French luxury. The redesign of the mascara tube represents the brand's commitment to avoiding plastic, while rewriting the codes of glamour à la française. Inspired by perfume packaging, the thin yet sturdy glass tube features a wavy shape, creating a unique silhouette that symbolises decadence.