Partners Life - The Last Performance
Award: Shortlist
Shortlist / Direct / Health & Wellbeing / 2023
New Zealand life insurance company Partners Life seamlessly integrated itself into the country’s most popular murder mystery TV show, The Brokenwood Mysteries, by using the show’s dead characters as spokespeople. In every episode someone dies and ends up in the morgue where their cause of death is determined. So, after the last scene and before the credits, for the entire season, the show cut back to the morgue where the dead characters awoke and spoke to the show’s audience. They reflected on their lives and deaths, and stressed the importance of having life insurance.