Soapume Papier
Award: Shortlist
Shortlist / Packaging Design / FMCG / 2023
Soapume Papier is a paper-thin portable soap packaged in a paper sleeve. The name Soapume came from the words ‘soap’ and ‘perfume’ – both of which it takes very seriously. Underline Graphic replaced the typical plastic case with a compact paper sleeve, which is cut from a combination of thick papers so that it is strong enough to carry the soap. The sleeve is made out of 100% recycled paper, making it environmentally friendly. The soap comes in three scents – Relax, Refresh, and Concentrate – to match different moods.
