Privacy on iPhone | Data Auction
Award: Shortlist
Shortlist / Film / Social Commercials Over 30 Seconds / 2023
Award: Shortlist
Shortlist / Art Direction / Film
Award: Shortlist
Shortlist / Writing for Advertising / Film
Data Auction is a whimsical, bizarre, thrilling, and ultimately informative campaign. It's designed to reassert iPhone's stance on privacy by shining a light on the hidden, multibillion data industry that continues to profit off the sale of the world’s personal data. With so much of the world's personal information being bought and sold in real-time without us even realising it, Data Auction reveals how these prying eyes can know more about you than you do and how, with a simple tap, iPhone helps you take back control.