The Living Portrait of NYC
Award: Shortlist
Shortlist / Spatial Design / Installations / 2023
How does a bank that’s entering one of the most competitive markets in the world get to know its new neighbours when there are 8.8 million of them? Ogilvy helped Citizens Bank make a connection by creating a data-driven documentary of New York life. Four immersive rooms were filled with the sights, sounds, and numbers of the city – all brought to life through stunning data visualisation, 360-degree films, and AI-powered personal story booths that invited visitors to add their story to the ever-evolving portrait of the city. Ultimately, it left the citizens of New York with a lasting impression of Citizens Bank.