Lil Dicky Quartertime Show
Award: Wood Pencil
Wood Pencil / Digital / Use of Talent & Influencers / 2023
Award: Wood Pencil
Wood Pencil / Entertainment / Use of Talent & Influencers
Award: Shortlist
Shortlist / Digital / Social
Award: Shortlist
Shortlist / Digital / Tactical
Award: Shortlist
Shortlist / Entertainment / Scripted Long Form
The 2022 Super Bowl halftime show featured five legendary rappers. Gopuff partnered with the one rapper left out – Lil Dicky – and created the world’s first Gopuff Quartertime Show, a musical event that streamed live across social channels between the first and second quarters of Super Bowl. The campaign launched in PR and social with teasers promoting the show leading up to the game.
What did the judges have to say?
A fresh take on a Super Bowl brief. It was perfect for the client, perfect for the event and wonderfully executed. The influencer tie-in was a very clever approach to build reach.
James Miller, Chief Strategy Officer, BBDO