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Hey Duggee 'The Welcome Badge'

Award: Shortlist

Shortlist / PR / Entertainment / 2023

Award: Shortlist

Shortlist / Impact / Campaign Communications

To help make the thousands of Ukrainian children arriving in the UK feel welcome, BBC introduced familiar characters from Ukraine’s Mavka. The Forest Song to CBeebies’ Hey Duggee, creating a parallel with refugees' experiences of being introduced to a new culture. The Welcome Badge is both a catchy song and a two-way language lesson, encouraging friendship and acceptance across cultures. It resulted in 127 pieces of editorial coverage with a combined reach of 1.74 billion, and drove engagement across owned channels, with 429,000 requests on BBC iPlayer, and 545,000 on YouTube – roughly 50% up on the Hey Duggee average.

Credits

Lead

Client

Brand

  • Hey Duggee

Advertising Agency

Production Company

Country

Production Company

Head of Development Kids and Family

Head of Programming

Programming Coordinator

Senior Programming Executive

Senior Programming Manager

Series Creator and Director

Series Editor

Agency Creative Director

Agency Producer

Animation

  • Animagrad

Chief Creative Officer

Composer

  • Tin Sounds

Creative Agency

Creative Director

Designer

Editor

  • Nick McCall

Head of Design

Head of Production

Line Producer

  • Yana Medvedeva

Senior Producer

  • Siobhan McKenna

Series Producer

Assistant PR Account Executive

Head of Communications

PR Account Manager

PR Agency

Producer

Senior Publicist

  • Frances Cherry-Becker

Coordinator

  • Ksenia Baranova
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