New York Times - Independence Ft. Questlove
Award: Wood Pencil
Wood Pencil / Art Direction / Film / 2023
The New York Times' campaign shows that what you read inspires who you are. In this film, Droga5 tells the story of iconic subscriber Ahmir 'Questlove' Thompson through headlines, journalistic imagery, sound design, and shot footage to 'fill the screen with life'. The story weaves his interests and reading history together into a rhythmic prose supported by his voice, bringing you into his world. Questlove's film is dense with layers, meaning, and idiosyncrasies, which come together to give a better understanding of how central the Times' journalism is to the identity of its readers.
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