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Instacart Sans & Instacart Contrast

Award: Wood Pencil

Wood Pencil / Type Design & Lettering / Superfamily / 2023

Wolff Olins partnered with Instacart to reimagine its brand and cement its position as a beloved, trusted partner. We created the Shop+Savor ethos - marrying a commitment to product innovation with the emotion, satisfaction and value the service adds to people’s lives. The streamlined carrot top doubles as an arrow, showing you can add anything to your cart, not just food. The new design system has helped transform the Instacart experience, allowing it to stretch, flex and play a bigger role in the lives of both internal teams and customers.

  • Grounded in Their Roots, Growing Into the Future (Type)
  • Grounded in Their Roots, Growing Into the Future (Type)
  • Grounded in Their Roots, Growing Into the Future (Type)
  • Grounded in Their Roots, Growing Into the Future (Type)
  • Grounded in Their Roots, Growing Into the Future (Type)
  • Grounded in Their Roots, Growing Into the Future (Type)
  • Grounded in Their Roots, Growing Into the Future (Type)
  • Grounded in Their Roots, Growing Into the Future (Type)
  • Grounded in Their Roots, Growing Into the Future (Type)
  • Grounded in Their Roots, Growing Into the Future (Type)

What did the judges have to say?

I wish I'd done this!

Astrid Stavro, VP, Collins

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Credits

Lead

Client

Design Agency

Country

Associate Creative Director

Designer

Lead Motion Designer

Motion Designer

Senior Creative Director

Type Designer

Account Manager

Executive Engagement Director

Marketing Specialist

Strategy Director

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