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The Model City 1:1 Scale

Award: Shortlist

Shortlist / Experiential / B2C Activations / 2023

Award: Shortlist

Shortlist / Spatial Design / Public Spaces

Shizuoka City produces more than 80% of Japan's plastic models. However, most people aren't aware of this. Hakuhodo Kettle helped to redesign Shizuoka as a plastic model city. The models took the form of a fully functioning post box, phone booth, tourist signs, benches, street lights, scenic spots, and more.