The First Digital Nation
Award: Yellow Pencil
Yellow Pencil / PR / Reactive Response / 2023
Award: Yellow Pencil
Yellow Pencil / PR / Public Affairs
Award: Graphite Pencil
Graphite Pencil / PR / Multi Market
Award: Wood Pencil
Wood Pencil / Film / Innovation
Award: Wood Pencil
Wood Pencil / Digital Design / Connected Experiences
Award: Shortlist
Shortlist / Direct / Events
Tuvalu, a low-lying Pacific nation, is facing a serious challenge. If sea levels continue to rise at the current rate, the entire country will be submerged in a matter of decades – and will become unlivable well before then. Tuvaluan minister Simon Kofe was scheduled to speak at COP27, the UN Climate Change Conference. It was expected to be a typical diplomatic address to the assembled delegates and reporters. However, Minister Kofe used the moment to unveil a radical plan for survival: Tuvalu will become the world’s first digital nation.