Classify Consent
Award: Graphite Pencil
Graphite Pencil / PR / Public Affairs / 2023
Award: Shortlist
Shortlist / Impact / Initiative
#ClassifyConsent is a campaign for the first-ever classification to identify the lack of consent on screen. Non-consensual acts appear in some of our favourite films and shows in moments that are depicted as funny, romantic or cute – and what’s normalised on screen is normalised in real life. Three in five people can’t even recognise non-consensual acts in films. Just like a violence classification, a C rating (meaning 'lack of consent') informs viewers before they watch. With a single letter, it turns entertainment into education, helping viewers recognise non-consensual acts on screen and off.
