Make it Visible
Award: Shortlist
Shortlist / Graphic Design / Integrated / 2023
Construction is the UK’s deadliest industry, losing on average two workers daily – not to the dangers of the job, but to suicide. While every measure is taken to prevent physical harm, there’s no equivalent way to safeguard the workers from the dangers of stress. Ford created the Higher Vis Vest, a new safety vest designed to increase the visibility of mental health and recognise the emotional vulnerabilities of workers. The brand partnered with the Lighthouse Club, a national charity dedicated to the mental wellbeing of workers, to introduce the vest and the Make It Visible programme to sites across UK.
