Accessibility - The Greatest
Award: Graphite Pencil
Graphite Pencil / Film / Social Commercials Over 30 Seconds / 2023
Award: Graphite Pencil
Graphite Pencil / Sound Design & Use of Music / Adapted Music
Award: Graphite Pencil
Graphite Pencil / Casting / Micro-Talent & Influencers
Award: Shortlist
Shortlist / Film / TV/VOD Commercials 31 - 120 Seconds
The Greatest is a short film showcasing Apple’s ongoing commitment to accessibility. It aims to raise awareness of Apple’s accessibility innovations, and was consciously representation disabilities in a new way by celebrating people’s abilities in everyday moments. The cast played a core role in the creative process, sharing their personal experiences to ensure a truthful representation of their world. The script was then crafted to faithfully express that reality, resulting in a film uniquely conceived, created, and scored by the cast.
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