Dear Customer
Award: Wood Pencil
Wood Pencil / Film / TV/VOD Commercials 31 - 120 Seconds / 2023
HSBC Argentina's advert captures a clichéd bank robbery but with a twist. Rather than hearing what thieves would say in a typical robbery, the advert instead taps into the language of an online scan, and shows how victims act when they face this type of threat.
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