Black-owned Friday Every Day
Award: Graphite Pencil
Graphite Pencil / Digital / Storytelling / 2023
Award: Wood Pencil
Wood Pencil / Commerce / Cultural Experience
Award: Wood Pencil
Wood Pencil / Entertainment / Integrated
Award: Wood Pencil
Wood Pencil / Integrated / Collaborative Campaigns
Award: Shortlist
Shortlist / Digital / User Participation
Award: Shortlist
Shortlist / Film / Interactive
Award: Shortlist
Shortlist / Sound Design & Use of Music / Original Composition
Google and US Black Chambers Inc's Black-owned Friday campaign encourages shoppers to support Black-owned businesses every day, not just during specific cultural moments. To boost the initiative, BBH USA created an interactive music video featuring Ludacris, with shoppable products from over 70 Black-owned businesses.
