No More Red
Award: Shortlist
Shortlist / PR / Public Affairs / 2023
Award: Shortlist
Shortlist / PR / Integrated
The No More Red campaign kicked off by removing the iconic red from the Arsenal home kit, to create an all-white kit symbolic of an ambition to eradicate bloodshed amongst London’s youth. The white kit was worn in-game by Arsenal live on national TV during the FA Cup. The broadcast included a ten-minute pitch-side discussion about the campaign with Idris Elba and Arsenal legend Ian Wright, and the hero film was played live during the segment too.