Native Sportscasters
Award: Yellow Pencil
Yellow Pencil / Casting / Voice / 2023
Award: Yellow Pencil
Yellow Pencil / Direct / Radio & Audio
Award: Yellow Pencil
Yellow Pencil / Media / Radio & Audio
Award: Wood Pencil
Wood Pencil / Casting / Events
Award: Wood Pencil
Wood Pencil / Impact / Local Solution
Award: Wood Pencil
Wood Pencil / Media / Entertainment
Award: Wood Pencil
Wood Pencil / Radio & Audio / Entertainment
In Mexico, native communities only have one reliable way to follow their national team’s soccer games: radio. And while many people think that in Mexico only Spanish is spoken, there are 68 native languages – but soccer matches aren't broadcast in any of them. Corona, the official sponsor of the national team, searched for the best soccer sportscasters who speak native languages to narrate the national team matches over the radio in their own languages. Because the national team should be for everyone.
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