The Batting Lab
Award: Shortlist
Shortlist / Digital Design / Connected Experiences / 2023
The Batting Lab is an AI-powered smart batting cage that teaches children how to improve their swing, while also teaching them about data. A first of its kind, it give s real-time feedback by tracking the batter’s stance, weight distribution, ball-flight statistics, and more, collecting over 50,000 data points per swing. The Lab analyses each swing by comparing it to an optimal form – a model created by collecting data on thousands of swings from elite players.