The Resell Tag

Since 2002, the average usage of an item of clothing has decreased by 85%, and 33% of people feel that a piece of clothing is 'old' after having worn it just three times. The Resell Tag is a unique scannable code in each piece of clothing that will activate a series of digital data-based actions, automatically creating a sales advert for the item and promoting it across Facebook and Instagram. The Resell Tag provides a seamless solution to an important issue, establishing a real-life activation by hijacking a typically uninspiring customer journey and transforming it into a few clicks.