THIX Packaging Design
Award: Shortlist
Shortlist / Packaging Design / FMCG / 2023
Otherway created a functional design for a new, functional haircare brand. THIX is created with high quality ingredients backed by science, and has been developed for people who want to make their hair look and feel stronger and thicker. The naming was created as a portmanteau of 'thick' and 'fix'. Inspired by the retro healthcare packaging from the 70s and 80s, the branding is bold and beautiful designs, with a single, stand-out colour of fresh green referencing the mint and eucalyptus scent. The packaging is all made from 100% recycled aluminium to reduce the amount of plastic in bathrooms, and is infinity recyclable.
