A British Original
Award: Wood Pencil
Wood Pencil / Press & Outdoor / Poster Campaigns / 2023
Award: Shortlist
Shortlist / Media / Press & Outdoor
Award: Shortlist
Shortlist / Writing for Advertising / Outdoor
Award: Shortlist
Shortlist / Writing for Advertising / Press
British Airways launched a groundbreaking multi-channel campaign called A British Original, which celebrates British Airways’ people, its customers, and the nation. The campaign explores the myriad reasons people travel, whether it's to reconnect with loved ones, to take some time out, or to be immersed in a different culture. A British Original encompassed over 500 unique print, digital, and outdoor executions and over 32 different short films.
