Graza
Award: Graphite Pencil
Graphite Pencil / Packaging Design / FMCG / 2023
Graza sells high quality, single-origin Spanish olive oil in a squeezy bottle. In other words, very fancy oil in a decidedly un-fancy format. Its brand identity reflects this unexpected union, granting people permission to finally have fun with their oil. Graza didn’t need to look like it had been around for 100 years to show that it takes olives very seriously. By forgoing the faux heraldry and decorative European flags in favour of radical honesty and playfulness, Gander was able to communicate this unique point of view: good olive oil should be used every day, in every way.
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