Haptic
Award: Shortlist
Shortlist / Graphic Design / Websites & Apps / 2023
Architecture studio Haptic cares deeply about impression it leaves on places and people. BOB Design tapped into this sense of touch by guiding visitors though the practice’s key methods, each illustrated by case studies. This ‘how’ sits alongside ‘what’ and ‘who’ in the main navigation, providing more direct routes to works and practitioners, all filtered with a series of hashtags. The site includes further nods to touch. Images of the Nordic landscape greet visitors, while the shapes at the foot of each page respond to people’s cursor movements.