Freedom Grams
Award: Wood Pencil
Wood Pencil / Direct / Products & Services / 2023
Award: Wood Pencil
Wood Pencil / Branding / Tactical
Award: Wood Pencil
Wood Pencil / Packaging Design / Labels
Award: Shortlist
Shortlist / Packaging Design / Consumer
While most people in the US enjoy the benefits of cannabis legalisation, 40,000 are still in prison for it, forgotten by the public. To encourage those who freely enjoy cannabis to fight for those who lost their freedom for the same thing, AROYA created Freedom Grams. Freedom Grams is a cannabis brand where each pack contains the exact amount of cannabis that got someone into prison. But now it can help get them out. All proceeds fund legal action, enabling consumers to use their freedom to free others.
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