Serviceplan Signage System
Award: Shortlist
Shortlist / Graphic Design / Environmental / 2023
When one of Europe’s biggest ad agencies moves into new premises, the signage system has to be creative enough to match. A bespoke typeface was created for Serviceplan, as well as a suspended block of illuminated text set in this unique font. The 130-metre long, 6-metre wide light installation runs through all three buildings that form the campus, linking them together and making a bold statement: heads up, creatives at work! The illuminated band of text is no mere ornament, but serves as a directory that displays key destinations in the signage system.
