Share the Joy
Award: Wood Pencil
Wood Pencil / Visual Effects / Compositing / 2023
Award: Wood Pencil
Wood Pencil / Visual Effects / Computer-Generated
Apple and AirPods celebrated the holidays by bringing winter to Buenos Aires in an explosive, dance-filled spectacle. The film opens with two friends who are bored on a lazy afternoon. Together, with the AirPods’ audio-sharing feature, they are suddenly propelled by music on journey across the city, turning everything they encounter – even each other – into snow. The film ran in 22 countries and marked Apple’s first global holiday anthem entirely in Spanish. Argentinian director Juan Cabral and a local production team helped the team to secure authentic locations and cast real people.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.