Pharrell Williams - Cash In Cash Out
Award: Black Pencil
Black Pencil / Visual Effects / Computer-Generated / 2023
Award: Yellow Pencil
Yellow Pencil / Music Videos / Animated
Award: Yellow Pencil
Yellow Pencil / Music Videos / Visual Effects
Award: Yellow Pencil
Yellow Pencil / Animation / 3D Digital
Award: Yellow Pencil
Yellow Pencil / Art Direction / Film
Award: Yellow Pencil
Yellow Pencil / Production Design / Animated Film
Award: Graphite Pencil
Graphite Pencil / Music Videos / Direction
Award: Graphite Pencil
Graphite Pencil / Editing / Visual Effects
Award: Wood Pencil
Wood Pencil / Animation / Characters & Creatures
Award: Wood Pencil
Wood Pencil / Music Videos / Production Design
Award: Shortlist
Shortlist / Music Videos / Editing
Award: Shortlist
Shortlist / Direction / Long Form
Cash In Cash Out came about at the start of the pandemic in 2020 when all live action production came to a halt. In order to make something spectacular, François Rousselet came up with an approach that only used CG. While the content was to be generated entirely in CG, François wanted the audience to question if it had actually been made and shot for real. 3D characters based on Pharrell Williams, Tyler, the Creator, and 21 Savage perform Cash In Cash Out on a CG-animated zoetrope that spins endlessly. The characters saunter on the spot in a world filled with money and fast cars.
What did the judges have to say?
I have seen the best music videos during this period, and the execution is truly flawless!
Jody Xiong, Chief Creative Officer, The Nine Shanghai
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